Qantas launches ‘green tier’ for carbon-conscious travellers
Qantas Frequent Flyers who make sustainable choices at home and when they travel will be rewarded with extra points and status credits under a new Green membership tier.
The Green tier will sit alongside existing flying tiers, and is designed to educate, encourage and reward the airline’s 13 million frequent flyers for everything from offsetting their flights, staying in eco-hotels, walking to work and installing solar panels at home.
Qantas will be the first airline in the world to reward frequent flyers for being more sustainable in the air and on the ground.
One of the key components of the launch is the new Offset Your Home and Car product (powered by TEM’s BlueHalo® technology) on the Qantas Rewards Store. Included in the Green Tier program, customers can now use cash or points to offset their household footprint and support powerful TEM offset projects in Australia and around the world. To promote the launch and boost uptake, early customers will also go into the draw to win a holiday to the Great Barrier Reef.